Navigating AI-Powered Search: A Guide for Publishers on Google AI Overviews & AI Search Engines
The Search landscape is evolving fast. Google AI Overviews (AIO), AI Mode, and AI Search engines like Chat GPT and Perplexity are changing how publishers and their content show up on the web and how they reach audiences. For publishers, that means more opportunities and more risk: - Fewer clicks due to “zero-click” results - Increased competition to be featured inside AI summaries - Need for content structure, clarity, and branding that works for human readers and machine summarization In the SHE Media Collective Q4 webinar, SHE Media Director of Publisher Partnerships & Engagement Jiji Ugboma discusses how AI trends impact publishers and equips you with the insights and tools you need to keep your audience and traffic growing despite AI changes.
Speaker: Jiji Ugboma, SHE Media Director of Publisher Partnerships & Engagement