OCTOBER 18, 2023
SHE Media Presents the Longevity Economy at Advertising Week NY 2023
Exploring how Women’s Health is Today’s New Market Leader
New York, New York, October 18, 2023 –SHE Media’s flagship health brand, Flow, is hosting a groundbreaking panel discussion at Advertising Week NY today, October 18, at 11:30AM on how women are living longer than ever before and investing in their health and well-being.
As women live longer, they’re making significant financial decisions focused on healthcare and lifestyle for themselves and their families. In fact, according to AARP, the global population of women age 60+ will double in size by 2050. It is important that media, brands and agencies address the needs of this vital consumer and understand this growing market.
SHE Media CEO Samantha Skey is joined by panelist Alessandra Henderson Co-Founder & CEO Elektra Health, Amanda Tolleson Global Chief Marketing Officer Weight Watchers, Lina Walker SVP for Global Thought Leadership AARP, and Beth Battaglino RN-C CEO, HealthyWomen to discuss how women are reshaping the economy by embracing the latest innovative products and services.
The Gen X woman is often overlooked and underrepresented by brands. They want to be communicated to directly and through mediaand brands they trust. Flow recognizes that there is an increased opportunity to better serve this vital consumer and address their needs as they focus on longevity and whole-life health. It is important that brands and agencies learn how they can better serve and authentically engage with women seeking the tools and resources to thrive.
“SHE Media’s long-term commitment to women’s health will be amplified by our Flow platform. Our mission is to inform and inspire women to prioritize long-term mental and physical health. Flow spotlights compelling, credible editorial from medical experts and advocates, while embracing a community of women and men who share interests and lived experiences.” said Samantha Skey, CEO of SHE Media. “Our goal, over time, is to advance equity in access, investment and innovation in women’s health.”
This November, SHE Media will be releasing the Flow Innovation & Advocacy Issue. The immersive digital issue will address important topics like access and equity, the latest advances in health and wellness and celebrate those who are championing women’s health. Check out Flow content HERE.
About SHE Media
As a top 10 lifestyle media company reaching 74+ million monthly visitors, SHE Media focuses on the power of content and community to move our culture forward. SHE Media believes that media companies can and should be a force for good in the world. The company’s rich editorial ranges from health, food, and family to career and entertainment. SHE Media’s flagship brands,SheKnows, Flow, STYLECASTER, Soaps and BlogHer, produce award-winning lifestyle content and events that reflect the passion and purpose of the company. In addition to the flagship brands, SHE Media Collective supports thousands of independent publishers and content creators with technology, education, and monetization opportunities to grow their businesses.
SHE Media has a longstanding commitment to the advancement of equity and inclusion through media. In 2021, SHE Media launched Meaningful Marketplaces enabling advertisers to buy media at scale from a community of women and minority-owned publishers, ensuring that independent media receives the economic support to thrive. SHE Media is also dedicated to advancing women’s health. In 2023, SHE Media launched Flow, an all-new digital and live media platform providing content, community, and commerce in service of women’s whole life health.
Part of Penske Media Corporation (PMC), SHE Media is based in New York, with offices in Los Angeles. Follow SHE Media on Facebook, Twitter, Instagram and LinkedIn.
Source: ComScore, May 2022
About Penske Media Corporation
Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience. Since 2004, PMC has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, VIBE, SXSW, Life is Beautiful, The Hollywood Reporter, Billboard, WWD, SHE Media, Robb Report, Deadline, Sportico, BGR, ARTnews, Fairchild Media, IndieWire, Dirt, Gold Derby, Spy.com, TVLine, Sourcing Journal, among many others. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, and Life is Beautiful. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good.
Media Contacts:
Penske Media Corporation
Brooke Jaffe, SVP of Public Affairs and Strategy
Penske Media Corporation
Abby Kalicka, Director of Communications