January 14, 2026
Samantha Skey Transitions to Strategic Role with PMC CEO Office, Kristen Fairback Named Chief Commercial Officer, SHE MEDIA
Susan Getgood Promoted to Chief Operating Officer, SHE MEDIA
January 14, 2026, New York, New York: Today, SHE Media, a top 10 media company reaching 80 million monthly unique visitors, announced significant leadership changes. CEO Samantha Skey will step down from her role after a transformative tenure to work with PMC’s CEO office on long-term strategic initiatives. Skey concludes her highly impactful leadership at SHE Media, a legacy defined by innovative programs and an unwavering commitment to equity and inclusion in media. As part of this leadership shift, Kristen Fairback has been named Chief Commercial Officer, and Susan Getgood has been promoted to Chief Operating Officer.
“There are few who possess Sam’s level of passion, creativity, and commitment,” said Jay Penske, Chairman and CEO, Penske Media Corporation. “Her ability to create opportunities for diverse voices and build platforms that generate long-term impact has made an indelible mark on the company and the industry. We thank her for her remarkable contributions and leadership over the years which will continue to influence not only SHE Media, but the broader media landscape for years to come.”
“It has been a privilege to lead SHE Media and work alongside such talented individuals in building a company driven by purpose and innovation. I am deeply grateful to Jay Penske for giving me the opportunity to grow and evolve this remarkable company for over a decade,” said Skey. “I have full confidence in Kristen and Susan’s abilities to steward SHE Media into the next phase of its evolution. They are extraordinary leaders who truly embody the values of the brand.”
Skey’s contributions to SHE Media have been instrumental in shaping the company into a leading voice in modern media. Driving innovation, equity, and inclusion, Skey launched the SHE Media Collective and the Meaningful Marketplaces initiative, empowering underrepresented publishers and content creators to scale their work and thrive. Her work in advancing women’s health through platforms like the SHE Media Co-Lab at SXSW and Flow Space further underscores her commitment to amplifying impactful conversations in underserved spaces.
Kristen Fairback, formerly Executive Vice President of National Sales, has been pivotal in developing successful sales strategies and brand partnerships across health, wellness, retail, and other key verticals. Her leadership track record is underscored by her ability to deliver results and build meaningful collaborations. Susan Getgood, having previously served as SVP of Strategic Planning, has played a major role in shaping SHE Media's content strategies, partnerships, and executing award-winning initiatives such as Navigating Medical Gaslighting, Black Maternal Health and the She Media Co-Lab. Together, they bring deep expertise to their expanded roles.
“This new chapter with Kristen and Susan at the helm marks an exciting opportunity for SHE Media,” said Penske. “Both bring a wealth of experience, innovative thinking, and strategic acumen critical to leading the brand into its next era of growth.”
About SHE Media:
As a top 10 lifestyle media company reaching 74+ million monthly visitors, SHE Media focuses on the power of content and community to move our culture forward. SHE Media believes that media companies can and should be a force for good in the world. The company’s rich editorial ranges from health, food, and family to career and entertainment. SHE Media’s flagship brands, SheKnows, Flow Space, StyleCaster, and Soaps, produce award-winning lifestyle content and events that reflect the passion and purpose of the company. In addition to the flagship brands, the SHE Media Collective supports thousands of independent publishers and content creators with technology, education, and monetization opportunities to grow their businesses.
SHE Media has a longstanding commitment to the advancement of equity and inclusion through media. In 2021, SHE Media launched Meaningful Marketplaces enabling advertisers to buy media at scale from a community of women and minority-owned publishers, ensuring that independent media receives the economic support to thrive. SHE Media is also dedicated to advancing women’s health. In 2023, SHE Media launched Flow Space, an all-new digital and live media platform providing content, community, and commerce in service of women’s whole life health. Part of Penske Media Corporation (PMC), SHE Media is based in New York, with offices in Los Angeles. Follow SHE Media on LinkedIn, Instagram, Facebook and X.
Media Contact
Brooke Jaffe, bjaffe@pmc.com