Samantha Skey
SHE Media CEO
Samantha Skey is Chief Executive Officer of SHE Media, a top 10 media company reaching 80M monthly unique visitors. SHE Media, including flagship brands SheKnows, Flow Space, StyleCaster, Soaps and TVLine, was acquired by Penske Media Corporation in March 2018.
In addition to the company’s owned and operated brands, the ‘SHE Media Collective’ represents one of the largest networks of independent lifestyle publishers and creators in the US. Skey launched the SHE Media Collective in 2016 with a focus on supporting under-represented publishers and creators. The Collective contributes millions of dollars in revenue to independent publishers annually, helping women and minority-led businesses scale both their profits and their social impact.
In 2021, Skey led the launch of SHE Media’s Meaningful Marketplaces (MMP), a community of women and minority-owned publishers and content creators. The “MMP” enables advertisers to buy media at scale from the Collective’s premium publishers, ensuring that independent media receives the economic support to thrive.
Throughout her career, Samantha has exhibited a long-standing commitment to the advancement of equity and inclusion through media. In 2023, Skey led the launch of the SHE Media Co-Lab Whole Life Health at SXSW with a star-studded line-up of experts and thought leaders who brought health innovation to this international stage, earning both a Fierce Pharma and Anthem Award.
In 2023, Skey launched the Flow Space platform for SHE Media. Flow Space is a digital and live media platform providing content, community, and commerce in service of women’s health. It has already garnered recognition, winning an Anthem and a Viddy Gold Award. Flow Space leverages the expertise and scale of the Flow Space Collective, reaching 1/3 of all women 35+ who consume health and wellness content online.**
Samantha began her career in digital media and technology over 25 years ago at Interactive Imaginations, a gaming start-up that went public in 1998. She held management roles with CNET, Disney, and Alloy Inc. Prior to joining SHE Media, Skey was Chief Revenue and Marketing Officer for clean tech innovator, RecycleBank, and joined SheKnows in 2013. In 2023, Skey was selected as a finalist for Digiday’s “Leader of the Year Award.” Over the past five years, Skey has received the “Raven Award” from the Bronx Academy of Letters; the “Leadership Award” from The Sister Accord; a “Corporate Visionary Award” from Folio Magazine; and a “Hall of Femme Award” from DM News. She was named a “Woman to Watch” by Ad Age and a “Top 30 Women in Mobile Marketing” by Business Insider for two consecutive years.
Skey serves on the board of directors for The Ad Council, the World Surf League, and Acast, the number one podcasting platform in Europe. She serves on the advisory boards of Digital Ascendant, Let’s Talk Menopause and The Bronx Academy of Letters. Skey holds a BA in comparative literature from Hamilton College where she serves as chair for the Hamilton Career Network. She lives in Princeton with her husband and two children and coaches girls’ lacrosse on weekends.