SHE Media Collective Member Guide
Welcome to the SHE Media family! Since 2006, the SHE Media Collective (formerly SHE Media Partner Network) has delivered high-quality revenue opportunities generated by display advertising, sponsored content, social media campaigns, video opportunities, and more. We’re delighted you’re here!
This Member Guide covers our network policies and benefits. If you have questions or just want to connect with us, please don’t hesitate to contact us at support@shemedia.com.
When you enter into a contract with us, your content remains your content, and your blog remains your blog. Below is a plain-English version of the obligations we each agree to when we become partners.
This member guide has been updated to reflect some updates to standard terms as of March 17, 2023.
As your partner, SHE Media will:
Deliver display advertising via our exclusive ad wrapper, which is fast, fully asynchronous, and set up to deliver our high-CPM direct-sold campaigns as well as top inventory from over a dozen of the best programmatic exchanges.
Provide you with final approval of your ad placement. We may request changes to meet viewability performance or advertiser expectations.
Pay you 75% of the gross revenue from all open-marketplace programmatic campaigns your site serves, and up to 75% of the gross revenue from all direct-sold and private marketplace campaigns.
Set up native (in-content) ads for your site. Native ads travel from desktop to tablet to mobile and adapt to all screen sizes.
Help you optimize for mobile. We can help publishers on any platform with ad optimization.
Work with you to improve your viewability ratings.
Provide revenue reports that include ad volume, net revenue, viewability scores, top content, traffic sources and more. Reports are generally complete 35 days after the close of the month, and it’s important to note that there is a 48 hour reporting delay.
Send your ad revenue to you 35 days after the close of the month it was earned (beginning with revenue earned in March 2023 - revenue earned in January and February of 2023 will be paid on 60 days after the close of the month it was earned), as long as the balance is $20 or more. If it isn’t, we will roll it forward until it reaches $20.
For example, January 2023 revenue is paid at the end of March. Your March revenue will be paid on May 5th. If you did not earn $20 in that month, your payment will be rolled to the next month.
We send U.S. residents a 1099 if payments total $600 or more during a calendar year. U.S.-based publishers (or those with banks in the U.S.) are paid via ACH (direct deposit). All members outside of the United States are paid by PayPal.
Allow you to opt in to be considered for sponsored content and programs. We select bloggers based on sponsor criteria and each program’s goals. We cannot guarantee that every interested blogger will be matched with a sponsored program. Each campaign is individually negotiated with you. Bloggers outside the USA may not be eligible for the majority of traditional review programs, due to shipping times, product availability, and legal issues
As our partner, you will:
Display the ad units as specified in the contract. On desktop, this includes at least 3 ads units – which may be a combination of display ads and native ads. Mobile needs to have at least two placements. You’ll likely want additional ad units, and we have several to choose from. We will provide you with additional information when you’re ready to select and install your ad units.
Install the ad tags exactly as provided. They cannot be passed through third-party or other ad serving code.
Assign your site to us in comScore. Your traffic is still your own, and your own analytics tracker will capture all your data, this just allows us to represent you across the digital marketplace and provide you with additional reporting.
Follow our Editorial Guidelines, and understand that we may update them from time to time. We’ll always let you know directly if we make changes.
Maintain your high standard of content, and keep your content fresh by publishing on a regular schedule, preferably at least once a week.
Ensure that your site meets all the requirements needed for privacy laws like GDPR and CCPA in order to make sure that you can be monetized properly - including maintaining an up to date privacy policy, filling out the IAB Limited Service Provider Agreement, and having a GDPR TCF V2 compliant CMP (SHE Media offers one with its ad code - if you have your own, it must be TCF V2 compliant)
Allow us to promote your blog through sites owned by SHE Media and/or Penske Media Corporation (our parent company), through our social media channels and in our newsletters.
Refrain from re-publishing a significant quantity of your posts on any other blog, or creating a duplicate of your site. Our advertisers want to sponsor your excellent original content. : )
Clearly label and disclose editorial content that has been commissioned and paid for by a third party, and/or contains paid advertising links. Please review the FTC disclosure guide. Our team is here to answer any questions you may have about this policy!
Pay your own taxes on the income you receive from us. (We’ll provide a 1099 to sites who are paid $600 or more in a calendar year.)
Ensure that your site is in good standing with Google’s ad services, and that you have not been previously limited/blacklisted from their ad services.
Refrain from installing ad tags from other networks. If you have a question about affiliate links, or other sorts of non-network ads, please let us know. Members with an older, non-exclusive contract (from July 2016 or earlier) may install ads from some other providers, so long as those providers aren’t asking for exclusivity and/or a comScore Traffic Assignment Letter. Please contact us to verify if you may use ads from other sources anywhere on the site, as there may be contract conflicts or technical challenges that could affect your revenue.
Let us know ASAP if you’ve made any changes to your site – from design, platform moves, URL changes and rebranding. We can help make sure your ads remain current and let you know how these changes can affect your revenue.
Let us know ASAP if something is broken and we’ll get right on it. If we ask you to fix something, please do your best to fix it as soon as possible.
Lastly, our standard term is a 1-year contract, and begins on the day you agree to it. It will automatically renew for an additional term every 12 months. If you do not wish to renew, you must send written notice at least 60 days prior to your automatic renewal date. Please contact us for more details or if you have a question about your specific agreement.
Questions? Contact us at support@shemedia.com!