Q: What is a PMP?

A: PMP is the acronym for Private Marketplace.

Programmatic marketplaces are automated advertising marketplaces in which the buying and selling of ads is managed through sophisticated automation. The transactions are quite complex, matching detailed advertiser requirements with the available audiences on digital publications at lightning speed.

A Private Marketplace is an invite-only ad auction where publishers allow select advertisers to bid on their ad inventory. A Private Marketplace facilitates direct relationships between publishers and participating advertisers, allowing advertisers to target the most relevant and premium inventory a publisher has to offer. Private Marketplace deals receive higher priority and often command higher CPMs compared to the Open Exchange.

Q: How do advertisers buy through a PMP?

A: Advertisers place their advertising orders with programmatic agencies who operate the platforms that manage transactions to match advertiser needs with available inventory from publishers.  With a PMP deal, the advertisers’ request, or “buy” is directed to the specific PMP – the supply – and an ad impression is only fired when the buy and sell match.

For example, we are participating in Inclusion Marketplace PMPs, where the advertisers we have invited have committed advertising budget to “meaningful marketplaces” that support the social goal of supporting specific communities, such as Black-owned businesses.

Participating in a Private Marketplace does not guarantee ad revenue. The inventory on your site still needs to match up with the audience and price the advertiser is bidding.

We’ve also had interest from advertisers for PMPs dedicated to Hispanic/Latinx and LGBTQA+I, and plan to launch these PMPs as well.  

Q: How do we intend to use and store each piece of survey data?

A: We will use the data to:

1. curate lists of SHE Media partners to develop Private Marketplaces in response to market demand;

2. improve the diversity of our partner network;

3. report on diversity within our partner network;

4. match members of our community with business opportunities, including sponsored content, freelance writing and speaking opportunities.

Access to data will be restricted to staff members needing to use it to perform the above functions. Personally-identifiable information (name of influencer, blog and or social handles) will only be provided externally (to advertisers and potential advertisers) in the course of proposing and/or delivering items 1 and 4 above. Otherwise, any public/external use of information will be in aggregate.

Q: What if I no longer want to participate?

A: If you no longer wish to participate in our expanded monetization opportunities (items 1 and 4 above) please reach out to support@shemedia.com and we will update your record accordingly and remove your site/s from any PMPs.       

Q: How are you defining Black-owned?

A: We aren’t. We are asking you, our partners, to let us know if you identify as a Black-owned business.