Application Process

Q: Why should I choose to work with the SHE Media Partner Network?
A: Our scale opens doors to the best programmatic exchanges — we’re partnered with over a dozen of them; and our sales team provides members with high CPM direct sold campaigns. In addition to display ads, network members can participate in programs with partners like Swoop, Vibrant, and Zergnet. Our publisher support team is made up of bloggers, so we speak from experience, and we’re available to help, consult, and strategize.

Q: How do I apply for the SheKnows Partner Network?
A: Easy! Fill out the form here. We’ll receive your application and review it.

Q: What requirements does my site need to meet?
A: We are looking for original, high-quality sites that appeal to women. More specifically, we require the following:

  • Adherence to our editorial guidelines.

  • Sites must be brand safe, regularly updated, at least 90 days old, and allow commenting

  • 20K or more page views per month

  • Willingness to enter into an exclusive digital ad relationship that assigns comScore to SheKnows / Penske Media Corporation

  • 80%+ US-based traffic

  • 70%+ Female audience

  • 60%+ viewability

  • 5% or less IVT

Q: How long does it take to review my application?
A: It depends! At the most, it should take us a week to review your application, but if we needed to ask for more information (like Google Analytics access) – that will delay our review.

Q: What if I don’t have a blog? Can we partner on sponsored social promotions?
A: We’d love to! We sell and deliver sponsored social programs, and use a platform powered by Activate to manage them. If you’re not already signed up, please sign up using this link so we can learn more about you!

Q: Can SHE Media monetize my blog?
A: As long as your site runs on a platform that allows third-party advertising and supports ads.txt, the answer is YES! Find more details here.



Onboarding Questions

Q: How many ads am I required to run? Is there a limit?
A: On desktop and tablet versions of your site, the contract specifies at least two standard display ads per page, one native ad, and a branded link identifying your site as a member of the network. On mobile, you’ll need at least one standard display ad, one native ad, and the branding. Most sites run more than the minimum. There’s not a set upper limit, as different templates will allow for different ad setups. The goal is to achieve viewability scores of 70% or higher across all versions of your site. This allows you to maximize the earning power of each ad unit, so you can earn more money with fewer placements. We will work with you to optimize the placement, look, and feel of the ads and branding. We’re happy to help you plan your ad layout —email us!

Q: What is Boomerang?
A: Boomerang is our industry-leading proprietary header bidding ad code. It uses asynchronous ad delivery to optimize your viewability without slowing down your site. Unlike a waterfall ad system, Boomerang conducts a live auction for each of your ad spaces on every page load, making sure your ads are earning the highest possible CPMs for each impression.

Q: What is Infuse?
A: Infuse is our plugin for WordPress publishers that optimizes your ad layout, increases viewability, and keeps ads.txt files up to date. Not on WordPress? We’re happy to help you craft your ad strategy.

Q: Will the ads negatively impact my SEO?
A: With over 60% of the traffic to our network coming from organic search, Google best practices for both SEO & advertising is something we pay careful attention to. Site speed is very important, but it’s just one out of hundreds of factors that Google’s search algorithm takes into account when ranking a domain. Web pages with ads will always load slower than ones without, but Boomerang is designed from the ground up to operate asynchronously. This means that the content loads first while the ads load in the background, allowing the user to quickly view the content.



Billing Questions

Q: When will I be paid?
A: We send payment two months after the close of the month when the revenue was earned. Example: ad revenue earned in January is paid on the last day of March. We do not withhold any funds for taxes, but we will provide you with a 1099 if you are paid $600 or more within one calendar year.

Q: When will I get my 1099 for my taxes?
A: U.S. based partners (or those paying taxes in the U.S.) who are paid $600 or more in a calendar year will receive a 1099 the following January. Please note that this is revenue paid, not earned, and will typically include ad revenue earned from November of one year through October of the next as those are paid out from January through December.



About Your Account

Q: How long is my ad contract with SHE Media?
A: Six months. Our contract automatically renews for another six months at the end of each term unless you let us know at least 60 days before the renewal date that you’d like to exit. We’re always available to talk about the contract with you via email or phone.

Q: How can I cancel my membership?
A: Simply email our support team at least 60 days before the end of your six month contract, otherwise, your contract will renew for another six month term. We’re always available to discuss the contract with you via email or phone.

Q: Why do you need 60 days?
A: That gives us time to replace your site’s ad impressions in our network, since we do look ahead to forecast how many impressions we can deliver to our advertisers.

Q: Can I just take my ads down myself?
A: No. If you take your ads down before the end of your contract, even if you’ve submitted your notice with us – we can withhold the remainder of your revenue. Especially if you’ve replaced our ads with another ad network.

Q: I have a question that isn’t listed here, how can I get in touch with someone to help me?
A: Contact us here.