Ad Management Platform

Next-Gen Targeting

Powered by SHE Media’s Atlas Data Studio

We offer state-of-the-art technology that powers all of PMC brands and our Partner Collective. Our best-in-class ad management platform delivers unparalleled results, maximizing engagement with the right audiences and resulting in never-before-seen insights and optimizations.

1st Party Audience Data

Powered by Permutive, cookieless segments are developed in real-time based on our users’ on-site behavioral signals. Examples include pageview frequency, time spent on page, scroll depth, ad engagement and e-commerce purchase profiles.
Niche Contextual Alignment

Leveraging IBM Watson & AdmantX tech, we identify and target relevant editorial to guarantee adjacency and access to users at the peak of engagement.
Precise 2nd & 3rd Party Segments

Leveraging our DMP, Permutive, we curate and layer trusted and highly accurate 2ND & 3rd party data segments for precise user targeting.
Real-time Insights & Retargeting

Poll SHE Media users in real-time to uncover consumer intentions and leverage these insights to fuel retargeting, KPI and optimization strategies.

Our High Standards

SHE Media has an exclusive seat at the table and we meet only the highest standards.

Google Certified Partner

We are a Google Certified Partner (GCPP) - SHE Media is one of only a handful of publishers in the world to attain GCPP accreditation. We are identified as exemplary controllers of inventory, content, fraud mitigation, business operations, performance and more.
Trust-Worthy Accountability Group (TAG) Partner

We are a Trust-Worthy Accountability Group (TAG) Partner - we take our reputation seriously! Through our TAG and TAG Against Fraud Certifications, brands and agencies know they are in good hands.
Thoroughly Vet Every Site in Our Network Using IAS

We thoroughly vet every site in the SHE Media Collective using IAS - We actively prevent invalid traffic! We vet any new publishers coming into our network first to ensure fraud is <5%.

Yield Management

Your one-stop shop for yield management

We work with and test a deep roster of leading demand partners for standard media, high impact, native, video, and emerging formats.

A sample of our hybrid server-to-server and client side integration demand partners:

Ad Technology

Leverage an enterprise ad-tech stack that includes:

Viewability & Ad Quality

Optimera
Ad Lightning
IAS
PostBid
Core Web Vitals Optimizer
Intelligent Ad Refresh
Industry Standard Products

comScore
GDPR/CCPA Consent Mgmt Platform
GAM 360 (DFP Premium)
Data Warehouse & Reporting
COPPA Compliance
Targeting & Data/Demand Partnerships

AdMantix/IAS
Permutive/IBM Watson
Merkle M1
Magnite Vendor Marketplace
Xandr Curated Marketplace
Audigent
Indexchange Identity Library
Liveramp (+ATS)
Target Roundel
Beyond the Banner

Video: JW Player, Outstream, YouTube MCN
Commenting: Spot.IM
Social: Tap.Bio
Native: Polar, Sharethrough, Nativo
WordPress plugin
1st party Research: Civic Science, Shareablee