August 8, 2018
SHE Media Announces 4th Annual #Femvertising Awards Winners
Lane Bryant, John Frieda, Nissan, and CoverGirl accepted their awards at the #BlogHer18 Creators Summit in New York City
NEW YORK, NY – Aug. 8, 2018 – SHE Media, formerly SheKnows Media, is a mission-driven digital media company created for and by women with approximately 60 million unique visitors per month (comScore) and 350 million-plus social media fans and followers, today announced the winners of its 4th annual #Femvertising Awards, honoring brands that are challenging gender norms by building stereotype-busting, pro-female messages and images into ads that target women.
Based on a term the company coined in 2014 at Advertising Week, SHE Media launched the #Femvertising Awards in 2015 and has since received submissions from over 350 brands and agencies of all sizes and across all industries, and nearly 40,000 votes have been cast for the best ads.
For the second time, SHE Media launched the #Femvertising Awards in honor of Equal Pay Day, and has expanded the scope and definition to be inclusive of ads that do the right thing by all humans, regardless of gender, race, religious beliefs and sexual orientation.
“Diversity builds on a commitment made by the founders of BlogHer since its inception and has not wavered since,” said SHE Media CEO Samantha Skey. “This event gives us an incredible platform to celebrate the brands who are utilizing their advertising messages to help challenge gender norms.”
The finalists were chosen by a select group of nine female judges, whom are leaders in their industries: Barri Rafferty (President and CEO of Ketchum), Claudia Chan (CEO of S.H.E. Summit and S.H.E. GLOBAL Media, author of This is How We Rise), Lynn Branigan (President and CEO of She Runs It), Madeline Di Nonno (CEO of the Geena Davis Institute on Gender in Media), Sarah Spain (ESPN radio host, writer and TV personality), Sharmi Albrechtsen (Founder of SmartGurlz), Shelley Zalis (CEO of The Female Quotient and Founder of The Girls’ Lounge), Solange Claudio (President of Moxie and MRY), Tricia Clarke-Stone (Co-Founder and CEO of WP Narrative_). Then, the public voted on their favorite campaigns in each category to determine the winners.
The SHE Media 2018 #Femvertising Award Winners are:
Inspiration: Lane Bryant for I’m No Angel
Next Gen: Mattel/Barbie for #MoreRoleModels
#WinningWomen: John Frieda for Your Hair Talks. Make a Statement
Normvertising: CoverGirl for I Am What I Make Up
Social Impact: Nissan for #SheDrives
#HatchKids: Coca Cola for The Wonder of Us
#Dadvertising: Oreo for Dippers
About SHE Media
SHE Media is a mission-driven digital media company created by and for women with approximately 60 million unique visitors per month (comScore) and 350 million-plus social media fans and followers. Our mission is to validate women’s voices and leadership as a unifying force for global good. The SHE Media Partner Network is the leading source for thousands of content creators, offering a diverse portfolio of monetization opportunities and educational materials to help them turn their passions into profit. SHE Media encompasses a family of leading media properties alongside our flagship sites: SheKnows.com, STYLECASTER, and BlogHer, which hosts the world’s leading events for female content creators and entrepreneurs. SHE Media is also the creator of innovative platforms that include: The #Femvertising Awards, which honors the best pro-female advertising each year; Hatch, a resource for parents featuring kid-generated content; and The Pitch, a live event series for women entrepreneurs.
Sr. Director, Public Relations