by Lindsay Valdez
I have some great news to share with you today! Yesterday digital marketing expert, Neil Patel has released his new SEO keyword research tool, Ubersuggest 2.0. Full disclosure, this isn’t exactly a new tool, there was a version 1.0, but this is new and improved!! Neil Patel has a great blog, a podcast show called Marketing School & some amazing tools as well. Ubersuggest 2.0 is his latest and so far we’re loving it! I introduced this tool to our editorial teams yesterday and all the feedback I’ve received has been positive so I wanted to share it with our partners as well.
Before I walk through the tool, let’s review a little about keywords.
When to use a keyword research tool:
1. You’re brainstorming new topic ideas and you want to see the volume for that search query
2. You’ve decided on the main topic, but want to take it one step further to see what about that topic people are interested in
Also, keep in mind when it comes to keywords – just because a term has really high search volume, that doesn’t mean you should go after it. Writing about topics that are relevant to your niche and to the other content you have on your site should be the leading factor. And targeting long-tail keywords (3+ words such as ‘halloween cakes for kids’) instead of the more competitive short-tail keywords (1-2 words such as ‘cake’) is a much stronger strategy, in my opinion.
Ok, so let’s jump into the tool, which is located here: https://app.neilpatel.com/en/ubersuggest
I’m going to use the keyword “halloween costumes” as our example. First, drop the keyword into the search bar and hit search. Right away I noticed how fast it was! The first screen to populate shows the search volume, the organic search ranking difficulty, paid difficulty and the average CPC. The graph shows search volume, taking account of any seasonality.
If you scroll down from there, you will see two additional sections. The first is the keyword ideas. Here you will see a list of keywords that are generated based on your input term. These terms have associated search volume per month, average CPC, the SEO difficulty (SD) again and the paid difficulty (PD).
The second part is the SERP analysis, which I haven’t really seen presented in this way before. It shows you who is currently ranking at the top, the strength of their domain and the estimated traffic they receive from the ranking. You will quickly be able to see the type of sites that Google is giving authority to rank for that term.
Check it out here – https://neilpatel.com/ubersuggest/
If you have any SEO questions or have a topic you’d like me to cover, I encourage you to send it my way at Lindsay.Valdez@sheknows.com.