4 Best Practices for Building Your YouTube Brand
By Hillary Adler
- Mar 12, 2019 5 Strategies for Building a Successful Brand
- May 24, 2019 Should You Accept Guest Posts?
- May 1, 2019 What to Write About in May
- Mar 1, 2019 What to Write About in March
- Jan 29, 2019 Benefits of Content Syndication Partnerships
- Jan 8, 2019 SHE Media Partner Network Editorial Guidelines
- Nov 15, 2018 Trending Topics to Write About This Holiday Season
- Mar 25, 2019 Data Privacy. A Competitive Advantage?
- May 22, 2019 What is RPM & Why it’s Important to Know
- May 21, 2019 SHE Media Partner Spotlight: David Leite with Leite's Culinaria
- Mar 4, 2019 Partner Spotlight: Justine Schwartz with SheFinds
- Jun 27, 2018 What is the Difference Between CPM vs. RPM?
- Apr 2, 2019 How to Optimize Your E-Commerce Product Pages to Maximize SEO Visibility
- Mar 13, 2019 Did Google Update Their Algorithm? Google Algorithm Updates in 2019:
- Feb 24, 2019 How to Optimize Your Content for Better Search Ranking
- Feb 17, 2019 What is the Future of Google News?
- Feb 8, 2019 #BlogHer Health ’19 Panel Recap: It’s All About That SEO!
- Jan 31, 2019 How to Keep Your Website Content Fresh for Better Search Traffic
- Jan 29, 2019 Canonical Tags Best Practices for Publishers
- Sep 27, 2018 Our Take on UberSuggest 2.0 by Neil Patel
- Sep 14, 2018 SEO Tools That Are Worth the Cash
- Sep 6, 2018 Case Study: How One Publisher Increased Their Organic Traffic by Almost 40%
- May 7, 2019 Instagram Unlikable? A Brief Analysis of the Impact of the Proposed “Unliking” of Instagram
- Feb 10, 2019 What Google Says About Sponsored Content on Your Blog
- Jan 3, 2019 Top Pinterest Trends for 2019
- Nov 2, 2018 5 November Search Trends from Pinterest
- Aug 30, 2018 5 Tips for Becoming a Mega Instagram Influencer and Creating Your Brand
- Aug 30, 2018 Top SEO Tips for Beginner Bloggers
- Feb 26, 2019 Installing and Configuring SHE Media Infuse
- Sep 14, 2018 SEO Tools That Are Worth the Cash
- Jun 29, 2018 Installing Your SHE Media Partner Network Ad Code
- Jun 29, 2018 Adding a Leaderboard/Banner Ad in Blogger
- Jun 27, 2018 Improving Viewability with a “Sticky Widget” in WordPress
- Jun 27, 2018 Changing Your Publisher Network Blog Title and/or URL
- Jun 27, 2018 Ads.txt for Blogger and SquareSpace Sites
When it comes to video marketing, YouTube outranks them all. Using the platform properly can be an effective channel to grow your network, gain credibility, and even generate new leads.
Next to Google, YouTube is the second largest search engine, surpassing the combined traffic from AOL, Bing, and Yahoo. What does that mean? It means an awful lot of eyes landing on your content. It also means YouTube’s DNA behaves like a search engine.
Here are 4 ways to make sure you’re creating a YouTube channel that’s going to get the looks and rankings you deserve.
1. SEO for YouTube
This is a big one, and it starts when you hit record. Shoutouts at the end of your recording with call-to-actions are meant to increase engagement and increase the number of subscribers. Phrases like, “If you enjoyed this video, give it a thumbs up and subscribe,” or, “If you have any questions for me, leave a comment below and I’ll answer,” are easy ways to drive growth and engagement.
Just as you would for a flat piece of content, making sure your titles, descriptions, transcripts, and tags include your SEO keyword(s) is critical.
That said, our own in-house SEO expert, Lindsay Valdez, suggests, “The most important rule of YouTube SEO is to create high-quality videos.”
According to Valdez, competition is steep and one of the biggest ranking factors for a video is completion rate — that is, how many people watch it from start to finish.
“The best titles and descriptions in the world won’t help you rank if you don’t have a great video,” said Valdez.
2. Timing is Everything
You know what they say: Time is of the essence. And in this case, timing your YouTube posts is paramount. While audience size spikes on the site during weekday evenings, posting a video earlier in the afternoon gives YouTube plenty of time to index the video and deliver it to subscriber feeds.
As a general rule, YouTube Analytics recommends the following post times for maximum viewership:
Monday/Tues./Wednesday: 2pm-4pm ET
Thurs./Friday: 12pm-3pm ET
Sat/Sun: 9am-11am ET
Posts on Thursday and Friday tend to have the largest reach, with peak times occurring on Saturday, and tapering off into Sunday afternoon.
3. Cross Collaboration with Others
We were super lucky to have big-time YouTuber, Megan Batoon, at #BlogHer18 to do a lightening talk on YouTube best practices. Her very first recommendation was to cross collaborate with creators on the platform.
“Cross collaboration is the best,” she said. “If you collaborate on your channel with a creator who has a similar size audience, and post at the same time, you’re going to see really good results.”
Key point here: If you collaborate consistently, it’s a super fast way to grow AND diversify your audience.
4. Utilize YouTube’s Analytics
I’m a *huge* analytics nerd, and YouTube Analytics offers a top notch database for users to track their viewership. The service offers great tools for improving viewership and engagement rates.
The easy-to-read analysis factors in not only demographics, but includes those important viewing times for your specific audience.
Additionally, it also does side-by-side A/B comparisons with multiple video performances to help you decide which videos your audience likes more.