What to Write About in August

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By Lindsay Valdez


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August is here and summer is flying by! Summer months can leave blog traffic in a slump, so with August thankfully comes the very beginning of an uptick in search trends for high-volume holiday topics.

Our editorial teams build their content calendars at least 30 days in advance when it comes to seasonal evergreen pieces. Since they’re already planning for August, we wanted to get ahead a bit and post the topics that we see success with in the month of August.

Updated this week to include Pinterest’s list of Top August Trends.

1. Back to School
– box tops
– school supplies
– dorm decor
– dorm room ideas
– college packing lists
– learning activities for kids
– helping kids prepare for school
– math worksheets
– school printables
– fun lunch ideas for kids

2. Labor Day
– bbq recipes (main dish, sides, grilling)
– outdoor lighting/decor
– movies for kids
– long weekend getaways

3. Beauty & Fashion
– Fall fashion trends
– transition outfits/transitioning your wardrobe for Fall
– Fall makeup trends
– Fall hairstyles
– beauty routines
– nightstand must-haves
– travel outfits
– cowboy aesthetic
– western boots
– minimalist straw hats
– Panama straw hats
– women’s summer wetsuits

4. Food & Recipes
– ice pops/popsicles
– ribs/unique bbq sauces
– eggplant
– fennel
– bbq/grilling recipes
– cherries
– summer squash/zucchini
– peaches
– asparagus
– pasta salads
– elote corn
– jalapeno poppers
– campfire cooking
– marry me chicken recipe
– Turkish breakfasts
– lavender lemonade

5. Lifestyle 
– Fall/Winter cruises
– last minute summer trips
– shoulder-season travel
– late summer camping
– weekend getaways
– financial investments
– photography

6. Career & Finance 
– how to stay inspired
– tips to build a brand
– steps to financial success
– how to find community
– work hacks
– career changes

7. Health & Wellness 
– eco-friendly lifestyle tips
– feng shui
– how to ease anxiety
– tips for posture
– tips for better sleep
– personalized nutrition

8. Home 
– concrete houses & concrete floors
– cement planters
– diy cement crafts
– rustic outdoor baths
– luxury outdoor baths
– Greece aesthetic